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Get emails opened and clicked: 5 steps to smarter email marketing
July 3, 2024
Insight

Why are some of your emails opened and others end up in the trash? Are you fed up with writing emails that no one reads? Well, my friend, it's time to use the right email marketing strategy.

How to make your emails stand out

Did you know that 89% of marketers use email marketing? That's right - email is still a powerful tool to reach your audience and drive sales. But with so many emails flooding inboxes every day, how do you make yours stand out?

The first step is to focus on your email's purpose. What are you hoping to achieve with your email marketing? Maybe you want to re-engage customers who haven't made a purchase in a while. Or perhaps you want to share some exciting news or content with your subscribers. Whatever your goal is, it's time to use the right email marketing strategy to achieve it.

5 tips to improve your email marketing tactics

Below are five tips to help you improve your email marketing:

  1. Scrub your email list. If someone hasn't opened your emails in a while and hasn't engaged with your content, it's time to let them go. Not only will this help keep your list fresh and engaged, but it will also prevent your emails from being marked as spam.
  2. Personalise your email messages. Did you know that using a person's name in the subject line can increase open rates by up to 75%? It's true! Take the time to segment your list and personalise your messages based on your subscribers' interests and behaviours.
  3. Segment your email audience. Speaking of segmentation, it's important to divide your list into different groups based on their buying habits, interests, and more. By doing so, you can create targeted messages that speak directly to their needs and interests.
  4. Test, test, and test your emails some more. Just because you think a certain design or subject line will work doesn't mean it will. Be sure to experiment with different copy, designs, and button variations to see what resonates best with your audience.
  5. Automate your emails when you can. Trigger emails that are sent based on specific actions or behaviours can have open rates of up to 49%! So if someone buys a product, for example, you can set up an automated email to upsell or cross-sell related products.

Email marketing is cost-effective

One of the major benefits of email marketing is its cost-effectiveness. Unlike those pricey billboards or flashy TV commercials, email marketing can provide a high return on investment (ROI) without breaking the bank. In fact, studies have shown that email marketing has an average ROI of $42 for every dollar spent. That's like hitting the jackpot in the marketing world.

Email marketing targets the right audience. And let's not forget about the ability to target specific audiences with email marketing. It's like a magic wand that can segment email lists based on demographics, purchase history, and interests. By doing this, businesses can create campaigns that really resonate with their audience. So instead of a hit-or-miss approach, email marketing can be like a precision strike. Bullseye!

But wait, there's more! With advanced analytics tools, businesses can track and measure their success with email marketing. It's like having a backstage pass to the marketing concert. You can see how many people opened your email, clicked through to your website, and even made a purchase. This data can then be used to optimise future campaigns and improve overall marketing efforts. That's music to my ears!

Brand awareness and loyalty can build through email marketing 

By consistently sending valuable and relevant content, businesses can establish themselves as experts in their industry and build trust with their customers. It's like becoming the cool kid on the block that everyone wants to hang out with. This can lead to increased loyalty and repeat business, as well as positive word-of-mouth marketing. Who wouldn't want that?

Finally, email marketing can help businesses stay top-of-mind with their audience. In a world where people receive hundreds of emails per day, it can be tough to stand out. But by consistently sending targeted and relevant content, businesses can be like a beacon of light in a sea of emails. It's like being the life of the party that everyone wants to talk to. This increases the likelihood that they'll be remembered when the need for their product or service arises. It's like having your cake and eating it too!

So, to sum it up

Email marketing provides businesses with a cost-effective, targeted, and measurable way to reach their audience and drive results. By implementing the tips outlined in this article, businesses can optimise their email marketing strategy and see significant returns. 

And if you don't have the time or resources to handle email marketing on your own, don't worry – that's where I come in. Contact me today to learn more about how I can help you take your email marketing to the next level!

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