Your website questions answered
Building a website isn't hard. There are plenty of drag and drop website builders these days, with some claiming you can build one in just five minutes. All you have to do is sign up and get a free trial, pick a template, then drop some images, and add some copy and you're all set. That sounds pretty easy, right?
But if you want to build a great website that sells? That is a whole new ball game.
Why do you need a website?
Now, that is the million-dollar question.
We all know what a website is – a collection of web pages people can access online to find information, be entertained, or buy and sell products, and services. Pretty much what you're looking at right now.
Find your online customers
One of the main reasons people need a website is so that they can make more money by going online, to put it simply. Whether you're a brick and mortar business wanting to sell more products by going digital; or a hair salon aiming to get more new clients by expanding your reach online – website is your best bet to meet these 4.57 billion active internet users.
Supercharge your advertising dollars
Another excellent reason for having a website is that it can be used as an advertising tool. When you start dipping your toes in online advertising, you will no doubt spend some money on social media or Google ads. Sure, these advertising platforms are great ways to get exposure for your business, a few clicks and maybe even some new leads. So how do you turn those leads into actual paying customers? There is only so much information and call-to-action you can squeeze in the ad copy, after all!
Besides, customers are savvy and smart these days. When they see your online ads, they don’t always commit to buying right away. Your website is the next thing they'll look at – to see what other products and services you are selling, where your business is located, what the return policy is like and so much more.
Fun fact: 97% of buyers research a product online before making a purchase.
Build a trustworthy brand
Now that you have these visitors checking out your website, this is your one and only chance to show them everything they need to know about your business.
Picture a clunky website – too many products, overwhelming colours, 'buy now' buttons everywhere, pixelated images, and a page that takes forever to load. Needless to say, you're in no hurry of buying anything from this business.
Did you know it only takes 0.05 seconds for people to form an opinion about your business based on your website design?
And this is why you'll need a smart website. Not just one that works; but one that is smart enough to tell these visitors to trust your business, and you will deliver what your ads say, because that you care about them.
Doesn't sound very easy to build your own website anymore, does it?
This is where a website designer can come in handy.
4 Good reasons to hire a great website designer
Below are 4 reasons to invest in hiring a website designer:
Save time and use an expert
To get a smart website up and running goes beyond drag and drop. The actual work that goes into designing and implementing a website requires hours upon hours of tweaking, writing and coding.
If you're busy running a wellness spa during the day, the time spent deciding whether or not indigo is the right colour for your website could have been used to tend to your clients instead. After all, they should be the focus of your business.
A web designer is an expert in the field of professional website development. Not only do they love what they do, but they can probably have your website up and running quicker than it would take you to do it yourself.
Stand out in a crowd
Do you want your brand to look just like other businesses?
While the word 'customised' is often overused in these ready-made website templates, a professional web designer will actually work closely with you to produce a website that satisfies your needs with an eye-catching look that fits well with your business and brand.
A website that suits you is one that your potential customers can enjoy browsing - and you want it to be easy for them to use. Your designer can create a site for you that has all the functionality and information that you want, without being too complicated or overly technical.
So, let your web designer customise your site for you. All you need to do is think about what your goals are, then chat with your designer to work on a design that matches your brand personality and tastes. Remember, this is your chance to tell the story about your business, so let the expert handle the creative part!
Look professional with minimal effort
When people visit your site for the first time, they expect a professional appearance, and they want to know exactly what they're getting themselves into. It is important to give them this and you need to be able to deliver this. Having a professional web designer to do this will help you give your visitor's confidence in what they see - and this confidence will help them to trust you as an established and respected business. This gives them a chance to buy from you in the future.
An experienced designer will help you make your business look professional and will use the latest software and technology to ensure that you can get visitors to your site in no time at all.
Does your website take a long time to load? Missing links? Error 404 not found?
Don't worry, your web designer can help you with all these.
Turn online visitors to customers
Having a professional looking and functional site is one thing, but a good designer can take this one step further by creating a website that helps you grow your online business.
A great website needs to rank well in Google search results and be easy to use– meaning less clicks to get to where they want. If your site is too crowded or too confusing, then your designer will take care of it. They will be able to help you decide how to get things back in order, and use effective call to actions so your visitors feel at home with your site. The easier your site is to navigate, the more likely they are to buy from you right there and then.
So when you see traffic increasing at your site, and your profits increasing, it means you're also gradually building a better reputation and new client base.
Turn visitors to customers? Check.
How to find a good web designer?
Finding a good designer is not difficult, just take the time to check out the different services available and find someone who has years of experience and knows how to make a living helping other businesses succeed. With a little effort and research, you should soon find a designer who will help you with your online business and help you achieve your goals. It is best to start from someone with a general interest in all of them, then find out if they have experience in the industry you are in.
Who needs a website designer?
No matter how small or big your business is, you need a website.
Whether you're a marketer, Head of Communications, restaurant owners, or hairdressers, your website is the foundation for the success of your internet marketing efforts.
Are you a makeup artist, running an art gallery or producing TV shows? A website is your way of showing your creative work for the whole world to see.
So if you’re serious about the future and longevity of your business, you will need to hire a professional website developer. Professionally created websites look more reliable, work faster, and are more manageable for business owners.
How to choose the right website designer within the budget
Look beyond the price
When choosing the right person for the job, people often focus solely on the price. If you choose a cheaper designer for your website who does not have a good knowledge of the things you need for your business, then you will probably be frustrated with your website.
Communicate with your designer
When picking for a designer, it is best to discuss with the website developer how your needs fit into the overall strategy, rather than simply asking the person to figure everything out for you. People often get disheartened by the lack of communication between them and their designer, which will make their project more complicated than necessary.
But that doesn't have to be you! Have a chat with us, and we'll provide you with all the accurate information and guidance that you need.
Your new website is waiting
If your business goal is to:
- Get more customers online, and
- set up a reliable, easy-for customers to-use website
Then we are ready to help you build a successful online business.
Contact us here and let’s get started.