Starting a blog for your business is a great way to increase traffic to your website, because it’s an evergreen lead generating machine. When considering sales and growth of your company, a business blog plays a significant role in marketing. But it’s not as easy as you may think. A blog has to be planned strategically.

When you have a blog section on your website and it’s done correctly, it can help your target audience trust you, and they can even validate your business further by becoming champions of your brand. 

Most website visitors view 3 to 5 articles before buying or doing business with a company. If you have a business website without a blog, you could be missing out on building a presence with viewers and your competitors are catching the overflow. But how does a business blog actually increase leads? Let's find out.

A business blog can improve your website by being Google friendly

When you publish a blog frequently, it contributes to the rankings on Google search engines. Google views your website and rank each web page faster because you are contributing to towards the SEO. This means that search engines will naturally show your site higher on their search feed. That’s why at Caria Watt Web Design agency we offer content marketing and SEO services that cover Google and writing blogs and articles for you. We also plan out your content over the next 12 months.

For example, if you own a hairdressing salon, it is important to choose topics that you know your customers are searching for when it comes to their hair care needs - these also include fashion tips and trends.

Our goal is to make your website blog show up in the search results for specific keywords and topics. Now your customers may have heard about your business before, but when your business blog appears in the first page results of search, people are more likely to click on the page and become interested in working with you or buying from you. Writing a blog a week is a great way to increase leads and gives your business that extra boost of traffic - and sales.

A business blog can increase the reader's interest, so they come back

A business blog must be rich with relevant keywords, but apart from that, it has to be updated on a regular basis. For example, when we first launched our website in 2015, we wrote a few blogs and after launching our second website had a huge following from the US - which was interesting. We got more traffic from the US then we did in Australia.

This year we relaunched our brand with a new look, and website and have started writing new content that has already led to 17% rise in Australian leads in only three months. Now you might be thinking only 17%? But for our business - it's a huge amount of leads for what we do. Our business has been provided digital marketing and SEO services for brands in the US, Canada, New Zealand and England.

This is why the more valuable the content is for your readers the better. Helpful information is the trick to peak readers interest and this precious information will keep them coming back to your site, becoming customers or advocates of your brand.

Social media shares can drive traffic to your business blog

When a blog reader finds the content interesting, they will share it across social media channels to increase the reach in another - sometimes huge - circle of viewers. Social media is a massive opportunity that can engage millions of people actively. and is another platform you can generate leads from your business blog. If your business blog and the content are shared on social media, your business is instantly promoted organically.

Build your Expertise and Credibility with a blog

A blog is a great platform to share your business and updates. If you can produce some insightful content and showcase your expertise, it can establish the credibility of your business, and eventually, it builds excellent trust to your readership. That is how Caria Watt has become a leading industry expert in digital marketing and engagement strategy in Australia and the US. Every week we are contacted by various companies for Caria to talk about digital marketing or are asked to appear on CariaCares Digital Strategy podcast.

For example, if your business is a restaurant, writing blogs on food trends, menu items and meals can build trust in the community and grow your business expertise. You can track events of certain viewers that return on a regular basis through Google Analytics and start targeting topics that users search for, to increase more traffic to your website, that turn into warm leads - ones that visit your cafe or restaurant.

A business blog is a rich media source that increases the growth of a business through lead generation marketing. This is one of the best options for a small business to attract the right type of customers - ones you want to do business with. If you need help planning your business blog, don't be hesitate to contact Caria Watt today.