The four main goals of a business blog
It's crucial to build your strategy around a powerful blog. Before you begin writing, its important to consider your goals. An online blog helps you establish yourself as an expert in your field, which can have other benefits. Here are our top four reasons for blogging.
By blogging, you can reach a whole new audience. You will gain exposure for your business by writing shareable and engaging blog posts. People who click on your blog are well-positioned to buy your latest products.
2. Create new content to share on social media
We know how hard it is to come up with Instagram posts five times a week. Writing a regular blog will ease that burden. It gives you new content to share on all of your social media channels. Blog posts can also be shared on social media by your followers.
Will anyone share posts by small business owners - a hairdresser, a cafe, or an art gallery? The answer is yes! We generate over 200 shares for our client's blog posts on social media despite them being closed over the pandemic.
3. Improve your online presence
A blog is also a great way to build your own online profile. You can build your credibility by showcasing your industry knowledge. People will notice you as long as you post useful content rather than thinly veiled ads.
After they do, you'll have a lot more opportunities to publish yourself as a guest blogger or guest writer. This will lead to your website being linked back to, which is also good for SEO. Which brings us to...
4. Generate backlinks
When you are writing for another website, it is a good idea to link to a genuine source of quality information in your article. It's even better when that genuine source is your own blog - as that backlink can boost your website's search engine ranking.
It's not just about guest posts. You might get links from other blogs naturally. People tend to link to websites that offer unique things like original research, great infographics, enticing videos, or just make a good argument in an article.
My mind is made up! How do I create a blog?
Easy! Follow these three simple steps:
1. Decide on the focus of your blog
If possible, your blog should focus on the niche that you are in. Concentrate on solutions to problems your potential customers may have. You have to answer two questions: What will your customers be searching for, and how can you help them?
2. Brainstorm topics to write about
The next step is to actually come up with topics to write about based on your keywords. There is no doubt that brainstorming requires creativity. Suppose you want to keep things related to your keyword, so why not do a simple brainstorm with pen and paper?
The next step is to begin writing. While this process also requires creativity, it's important to keep in mind that this is not a novel or an autobiography. It is important to write for a purpose. This activity is time-consuming, so you should see a return on your investment. The purpose of your blog is to make money. You must master both SEO-friendly writing and the soft sell in order to accomplish this.
If you want a highly-trained writer to create SEO-friendly blog posts that sell your product and services and generate tons of exposure for your brand, contact us today!