You have less than 5 seconds to grab people’s attention (on your website) before they click away
96% of people that visit your website are just browsing. They aren’t ready to buy your products or services yet. During these 5-8 seconds, the majority of website visitors leave.
If you haven’t grabbed their attention in those few seconds… they are gone for good!
Another issue of not having a high converting website could be having a delayed site speed of more than 4 seconds. A slow page speed means that search engines can only crawl a few of your website pages, and this can negatively affect your indexation. The result is your website ranks on pages 10 or below on Google.
Page speed is defined as the length of time it takes to display all the content on a specific page or the length of time it takes for a browser to receive a web server’s first batch of information.
A slow page speed can result in a further 7% of visitors leaving straight away.
How does a High Converting Website help sales?
A high converting website can turn more website visitors into warm leads that turn into paying customers. It helps you reach more people through search engines like Google, Yelp or Safari.
A high converting website can:
- convert website visitors into qualified leads through conversion focused elements that attract new customers.
- Get you more organic search traffic with the right SEO keywords, content, structure and loading speeds.
- attract your prospects though targeted content and this will naturally help you build authority and credibility online.
Why do you need a high converting website for your business?
A website isn’t just a platform to publish information about your business, the people, the products and services.
When designed correctly, a high converting website will optimise conversions through targeted content, images and CTAs (call to actions) by turning those website visitors in to qualified leads or enquiries that you can turn into paying customers.
No matter how your visitors come to your website, whether it is through paid ads or organic search, a high converting website will always help you convert these visitors into leads very easily.
7 Components of a high converting website
There are many components that contribute to a high converting website such as strong call to actions, a clear layout and an intuitive design. When someone first lands on your homepage, it should be clear what you do. If you website appears confusing you need to redesign it.
Below are a few things you can do:
1. Landing page
If you intend to sell products or services through your website then you must have dedicated conversion optimised landing pages.
These landing pages are used a standalone webpage for a specific purpose, such as a product page to generate leads. You will need one for each of your products or services.
For example, if you have three different products, you must have three different landing pages for each one.
These landing pages should have conversion-focused elements to collect leads. It’s not just a simple web page. It has a focus to help people make decisions such as contacting you for more information.
2. An attractive Offer
Having an attractive offer on your landing pages is important. An attractive offer can help you convert website visitors into warm leads.
Examples of an attractive offer are:
- A free consultation or quote
- A detailed report like a whitepaper
- A discount on your products or services
You can also offer free downloads in exchange of their contact details. This is called a lead magnet.
Lead magnets can be in the form of free ebooks, checklists, cheat sheets or sometimes free courses.
3. A clear heading
A website visitor should be able to understand the products and services that you offer by reading the headline.
This is really important on landing pages, but certainly helps on other website pages as well.
If your heading is complicated or it doesn’t convey the message in a simple and easy to understand language, you will increase your web page bounce rate and lose your website visitor. I know this because I test it on my website many times over the course of a year to see what works well and what doesn’t work at all.
Bounce rates show you how your visitor exits your website without becoming a lead, or going to the next page or doesn’t buy a product or service.
4. Speak your customers’ language.
When you use words and phrases that your customers are familiar with, it’s much easier for them to connect with your brand.
Your high converting website content has to resonate with your target audience in a language they understand.
Make sure your content is simple, easy to understand, targeted and optimized for conversions.
5. A clear call to action
A Call To Action also known as a CTA, is a button or a link that drives people into taking an action. CTAs can be placed in multiple places on a website. But make sure they are clear and specific. It should tell your visitor exactly where it’s going to take them or what benefits they’re going to receive.
For example, it might say something like:
- Book a Free Consultation
- Watch this Demo
- Register for the webinar
6. Customer testimonials
Trust and credibility are two important factors in converting your website visitors into leads or purchases.
To bring in more credibility, and make your website visitors convert more, make use of client testimonials and even client logos on your website.
Having some reputable brands in your client list and showcasing them on your website can positively impact your conversions.
7. Resources and case studies
Another proven method that can boost your conversions on the website is resources and case studies.
Resources can be value-adding blog posts or videos on your website. These videos or blog posts should be targeted to your audience and it should be able to help them solve some of their problems.
Case studies are another excellent method to showcase your work and explain how you have helped customers and will also help boost your credibility.
These aren’t the only methods to boost conversions on your website. There are so many optimisation tests and changes that can be done to increase leads.
A high converting website needs a good landing page, an attractive offer, clear headings, language that speaks directly to you audience, call to actions, testimonials and showcasing your work are the minimum features a high converting website should have.
If you are trying to boost the conversions on your website or the number of leads, make use of these elements to see some real results coming in.