From hair stylist to scalable salon

Stanley and Co's founder had creativity and recognition—but the digital presence hadn’t caught up. He is known for transformative hair solutions and personalised client care, but his online platform didn’t reflect the premium standard of his work.

They lacked a modern website, had no integrated booking system, and couldn’t sell products online. Their growth was limited by how they were presented digitally.

The Challenge

What appeared to be a simple website update turned out to be a deeper issue of positioning and scalability. His online presence couldn’t showcase his artistry dynamically, didn’t reflect the premium standard of his had visioned for his salon, and created friction in how clients booked in appointments.

It was clear that as a salon owner he needed more than a digital brochure but a platform that would not only engage clients but also attract staff.

What I Did

I built a bespoke custom, all device-responsive website—designed with one strong call to action to drive leads into their fully integrated e-commerce and CMS platform. The website showcases the founder's creativity as a fashion forward hair salon with:

• A series of captivating client stories that highlight the transformative power of a Stanley & Co experience.
• High-quality imagery and videos showcasing the salon's creative process and final results.
• Engaging content that fosters community interaction and celebrates hairstylists individuality.

Core Features

• Sleek, all-device responsive design with one strong call-to-action
• Fully integrated e-commerce platform for product sales
• CMS platform for blogs and fashion-forward hair advice
• Appointment booking system allowing clients to book up to 12 months in advance - and many clients do.
• High-quality imagery and videos showcasing creative process and final results

Ongoing Partnership

Caria Watt has partnered with Stanley & Co on content strategy and blog content since 2021

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The Outcome

With a professional digital presence in place, Stanley and Co began scaling rapidly. They expanded from a single salon to two full-time employees and a business partner, and are planning to open two additional salons.

Clients can now book their favourite stylist up to 12 months in advance, purchase premium hair products online, and access fashion-forward hair advice. Client loyalty and referrals have increased as they share their personal stories and experiences.

“The attention to design by Caria was impressive, and her customer service skills are excellent. Tech skills—excellent. SEO skills—excellent. Explaining in a way I could understand all the tech language—excellent!”— Joe Orlowski, Founder, Stanley & Co